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品牌形象與知覺價值對於關係品質、顧客參與及顧客忠誠度的影響-以保險業為例...

HUANG, PEI-CHUAN

品牌形象與知覺價值對於關係品質、顧客參與及顧客忠誠度的影響-以保險業為例 = The impact of brand image and perceived value on relationship quality, customer engagement and customer loyalty- A case study of the insurance industry

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	The impact of brand image and perceived value on relationship quality, customer engagement and customer loyalty- A case study of the insurance industry
[NT 47261] Author:	黃佩娟,
[NT 47351] Place of Publication:	新北市
[NT 47263] Published:	撰者;
[NT 47352] Year of Publication:	2024[民113]
[NT 47264] Description:	VII,43圖表 : 30公分;
[NT 47266] Subject:	品牌形象
[NT 47266] Subject:	知覺價值
[NT 47266] Subject:	關係品質
[NT 47266] Subject:	顧客參與
[NT 47266] Subject:	顧客忠誠度
[NT 47266] Subject:	Brand image
[NT 47266] Subject:	Perceived value
[NT 47266] Subject:	Relational quality
[NT 47266] Subject:	Customer participation
[NT 47266] Subject:	Customer loyalty
[NT 51458] Online resource:	https://hdl.handle.net/11296/cc6492
[NT 47265] Notes:	畢業學年度：112

品牌形象與知覺價值對於關係品質、顧客參與及顧客忠誠度的影響-以保險業為例 = The impact of brand image and perceived value on relationship quality, customer engagement and customer loyalty- A case study of the insurance industry
黃, 佩娟

品牌形象與知覺價值對於關係品質、顧客參與及顧客忠誠度的影響-以保險業為例 = The impact of brand image and perceived value on relationship quality, customer engagement and customer loyalty- A case study of the insurance industry / 黃佩娟撰 - 新北市 : 撰者, 2024[民113]. - VII,43 ; 圖表 ; 30公分.
畢業學年度：112.
含參考書目.
品牌形象知覺價值關係品質顧客參與顧客忠誠度Brand imagePerceived valueRelational qualityCustomer participationCustomer loyalty

品牌形象與知覺價值對於關係品質、顧客參與及顧客忠誠度的影響-以保險業為例 = The impact of brand image and perceived value on relationship quality, customer engagement and customer loyalty- A case study of the insurance industry
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328 $a 碩士論文--醒吾科技大學行銷與流通管理系 112 $u Thesis (M.B.A.) -- Hsing Wu University of Institution of Marketing and Distribution Management, 2024
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