Marketing.

Overview

Works:	21 works in 21 publications in 21 languages

Titles

Beyond traditional marketing : Innovations in marketing practice by: (Language materials, printed)

Services marketing : integrating customer focus across the firm by: (Language materials, printed)

Inside the minds : leading advertisers : industry leaders share their knowledge on the future of advertising, marketing and building successful brands. by: (Language materials, printed)

Marketing : an introduction by: (Language materials, printed)

Marketing knowledge management : managing knowledge in market oriented companies by: (Language materials, printed)

The 50-plus market : why the future is age neutral when it comes to marketing & branding strategies by: (Language materials, printed)

Cheap : the real cost of the global trend for bargains, discounts & consumer choice by: (Language materials, printed)

Marketing : a critical introduction by: (Language materials, printed)

Beating low cost competition : how premium brands can respond to cut-price rivals by: (Language materials, printed)

Marketing kit for dummies by: (Language materials, printed)

Subjects

Marketing.

658.8

Business names.

HF5415.32

658.8/02

Discount.

Success in business.

Advertising.

HF5415.13

HF5415.15

行銷管理

HF5415.

658.8/72

Globalization.

339.4/7

Relationship marketing.

HF5415.55

Internet marketing.

Price cutting.

658.8/27

658.8/12

Advertising

Service industries

Brand name products.

Consumers' preferences.

658.8.

Customer services.

Marketing

Middle-aged consumers

Older consumers

658.8/0084/4

Brand choice.

HF5414

HF5415.1265

Branding (Marketing)

HF5415.1255

HF5415

Knowledge management.

Cost.

Product management.

Customer relations.

659.101/9