Consumer behavior
Overview
| Works: | 26 works in 24 publications in 24 languages | |
|---|---|---|
Titles
The new marketing era : marketing to the imagination in a technology-driven world
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Global marketing and advertising : bunderstanding culturalparadoxes
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Digital marketing : global strategies from the world's leading experts
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Consumer-oriented business design : the case of airport management
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
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Building brands and believers : how to connect with consumers using archetypes
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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