Marketing
[NT 60487] Overview
| [NT 60478] Works: | 140 [NT 60520] works in 112 [NT 60521] publications in 112 [NT 60522] languages | |
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[NT 60480] Titles
Managing customer value : creating quality and service that customers can see
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Strategic marketing problems : cases and comments
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Marketing Management : strategies and programs
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Marketing management : analysis planning implementation and control
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Marketing management : knowledge and skills; text analysis cases plans
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Promotional strategy : managing the marketing communications process
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Exhibit marketing : a success guide for managers
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Competitive branding : winning in the market place with value-added brands
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Segmenting the women's market : using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market
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Strategic market planning : a blueprint for success
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Send 'em one white sock : and 66 other outrageously simple ideas for building your business or brand
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Competing on value : bridging the gap between brand and customer value
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Marketing management : a European perspective
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The new marketing era : marketing to the imagination in a technology-driven world
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Get clients now! : a 28-day marketing program for professionals and consultants
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The sales driven company : transforming your company - from the mail room to the board room- into a marketing machine
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Wow! Resumes for sales & marketing careers : how to put together a winning resume
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The marketing plan in colour : a pictorial guide for managers
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Cases in marketing management and strategy : an Asia-Pacific perspective
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The manufacturer's guide to business marketing : how small and midsize companies can increase profits with limited resources
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Marketing plans : how to prepare them, how to use them
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The diploma case study workbook 1998-99 : how to pass the analysis and decision paper
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Brandmaps : the competitive marketing strategy game
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Key account management : learning from supplier and customer perspectives
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Customer behavior : consumer behavior & beyond
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Rocking the Ages : the Yankelovich report on generational marketing
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Financial Times mastering marketing = Mastering marketing : the complete MBA companion in marketing
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The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
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Global and transnational business : strategy and management
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The IEBM encyclopedia of marketing = Encyclopedia of marketing
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The IEBM encyclopedia of marketing = Encyclopedia of marketing
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Wireless rules : new marketing strategies for customer relationship management anytime,anywhere
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Brand manners : how to create the self-confident organization to live the brand
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Problems in marketing : analysis and applications
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Money-tree marketing : innovative secrets that will double your small-business profits in 90 days or less
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Emotion marketing : the Hallmark way of winning customers for life
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Strategic marketing management : meeting the global marketing challenge
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Promotional strategy : an integrated marketing communication approach
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Inside-out marketing : how to create an internal marketing strategy
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The business marketing course : managing in complex networks
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Marketing planning & strategy = Marketing planning and strategy
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Digital marketing : using the new technologies to get closer to your customers
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Strategic marketing management : a means-end approach
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Will & vision = Will and vision : how latecomers grow to dominate markets
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The successful marketing plan : a disciplined and comprehensive approach
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Lateral marketing : new techniques for finding breakthrough ideas
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The rhetoric and reality of marketing : an international managerial approach
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Marketing : essential principles, new realities
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Made possible by : succeeding with sponsorship
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Applying qualitative methods to marketing management research
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New consumer marketing : managing a living demand system
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Japanese distribution strategy : changes and innovations
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101 marketing strategies for accounting, law, consulting, and professional services firms = One hundred one marketing strategies for accounting, law, consulting,and professional services firms
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How come you can't identify your key customers? : the essential guide to key account selection
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401 killer marketing tactics to increase sales, maximise profits, and stomp your competition
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The Sunday Times how to write a marketing plan
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Marketing strategies : : a twenty-first century approach /
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Escaping the black hole : minimizing the damage from the marketing-sales disconnect
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Marketing in the emerging markets of Latin America
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How come your marketing plans aren't working? : the essential guide to marketing planning
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Mass affluence : seven new rules of marketing to today's consumer
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Trout on strategy : capturing mindshare, conquering markets
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Strategic marketing management : a means-end approach
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Data mining techniques : for marketing, sales, and customer relationship management
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[NT 59779] Show more
[NT 60474] Fewer
[NT 60479] Subjects